The world of maternity photography is always evolving, reflecting shifts in fashion, lifestyle, and artistic preferences. As we step into 2025, the trends are leaning towards simplicity, authenticity, and bold choices. Here’s a breakdown of what’s in and what’s out this year.

What’s Out?

1. Floral Crowns and Long Trains

While once the epitome of dreamy maternity photography, floral crowns and extravagant long trains are stepping aside. These overly styled accessories have begun to feel outdated, making way for a more modern and minimalist aesthetic.

2. Pastels and Maternity Gowns

Soft pastels and traditional maternity gowns are also fading in popularity. Today’s moms-to-be are opting for bold colors or neutral tones that feel contemporary and sophisticated rather than overly delicate.

3. Heavy Makeup and Hair

Gone are the days of dramatic makeup and elaborate hairstyles for maternity shoots. This year, the focus is on natural beauty and embracing a more understated, effortless look.

What’s In?

1. Elegance and Simplicity

The mantra for 2025 maternity photography is “less is more.” Clean lines, minimalistic settings, and classic poses create timeless images. Simple wardrobe choices, such as fitted dresses in bold or neutral colors, are taking center stage.

2. Jeans and a Sports Bra

One of the most popular looks this year is ultra-casual: jeans paired with a sports bra or a simple crop top. This style exudes confidence, comfort, and a laid-back vibe, perfect for a modern studio session.

3. Sleek, Editorial Vibes

Drawing inspiration from high-fashion editorials, maternity shoots are embracing a sleek and polished aesthetic. Think bold lighting, sharp angles, and a refined focus on the beauty of pregnancy. Gel lights and fabric draping are key elements in achieving this look.

4. Lifestyle-Inspired Studio Work

Indoor lifestyle sessions are gaining momentum. These shoots capture organic, candid moments that feel intimate and authentic. The settings are casual, with an emphasis on storytelling rather than overly posed images. Messy, lived-in vibes are celebrated, creating an emotional connection in every frame.

5. Natural Makeup and Hair

The trend toward natural beauty continues. Light, fresh makeup paired with simple hairstyles complements the casual and elegant themes of today’s maternity shoots. The focus is on highlighting the glow and natural beauty of the mother-to-be.

Where Glam Still Shines

While simplicity reigns supreme in most areas, there’s still room for glam in certain regions and for moms who want to make a bold statement. However, even glam looks are becoming more refined, with a focus on sleek silhouettes and subtle sparkle.

Maternity photography in 2025 is all about celebrating the beauty of pregnancy in a way that feels authentic, modern, and personal. Whether you’re drawn to casual lifestyle shots or sleek studio portraits, this year’s trends emphasize elegance, simplicity, and connection.

Ready to embrace the trends of 2025? Contact us to plan your maternity photoshoot and capture memories that reflect your unique style!